Name- Yash Thakur (FY PGDM) 1-Broadly, all technology will eventually fall into two categories: network, and interface. One will connect devices, the other will connect a device with a human: Much of what we can do with technology has, quite obviously, been enabled by networks. Online social networks are simply human activities that ride on technical communications infrastructures of wires and chips. And wireless communications is ramping up our ability to connect. 2-Technology will enable diverse cultures to collaborate more efficiently, in every sphere. It will bring people and organizations together, closer: The promise is enticing: get workers together online to solve problems faster and become more responsive to customer needs. Collaborative tools such as Microsoft Live Meeting, Lotus SameTime, SharePoint, Groove, TeamThink and Team Direction make it easy to coordinate large groups by enabling members to post questions, work jointly on documents, schedule meetings and track progress towards goals. 3-As opposed to the ‘first wave’ of technology adoption when men were the early adopters, the ‘second wave’ will see women adopting and using technology earlier. The gap between the two genders in technology adoption will reduce; however their motivations for adoption will be quite different: Advertising for mobile handsets exhibits a sensitivity towards gender differences. Models targeted at women focus on the end-use (using words such as clique and gossip – in the Motorola ads below), whereas those targete d at men carry greater technical information, and are indicative of their symbolic value (as the Motorola ‘Jetsetmoto’ does). 4-The creators of future technology products and brands will no longer be engineers / scientists but people and teams with multidisciplinary skills. An engineer-doctor; or a psychologist-engineer; an artist-engineer and so on. 5-People will increasingly look for and find ways to ‘get inside’ technology. It will no longer be that ‘black box’, and technology brands will be built not on ‘features’ but on the basis of how ‘human’ and ‘soft’ they appear to be. In that sense they will assume dimensions that have emotional underpinnings. 6-Technology will be a potent tool in the hands of the powerless, as they will find surprising uses for it; it will bridge the rich-poor gap in surprising ways. 7-Technology, particularly information technology, will bring in more transparency & accountability in society.
The Future of Technology Brands: It is clear that technology and what we do with it is transforming our experience with the world. The technology experience is one that envelopes and enhances our emotions and our senses. Brands have to move beyond features into the experiential world. They will need to offer transformations; they must look beyond enhancing ability to maximizing human potential. Pine and Gilmore’s dimensions of the Experience Economy – entertainment, esthetics, escapism and education - provide significant pointers towards what it will take.
Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to—or perhaps influence?—these new developments will also change in ways we can't fully imagine now. But if anyone can offer a credible forecast for the near-future trends that will change the way brands connect with people, and the way creative companies will work in the next few years, it's the people who are most influencing the ad and marketing world right now. Innovators behind some of the companies on this year's Most Innovative Companies in Advertising/Marketing list, representing key constituencies in the ad landscape—creative agencies, brands, marketing technology startups, and media platforms—for five predictions for the next five years.
While some of their answers spoke to now-familiar trends—the continued growth of mobile and its attendant impact on brand messaging, the continued rise of video and virtual reality, the need for brands to work on a timeline that matches culture, not ad campaigns—their predictions touched on a much wider range of topics, from the shrinking of the product development cycle to data and the place of technology in the marketing continuum (and even a prediction that the banner will work!). That range of topics, in itself, speaks to one, overall, very safe prediction."The complexity of modern marketing is only going to keep increasing."
Simply put, time matters. Time is the scarcest thing we have, and we must admit that we can’t do everything we need to get done. Once we realize this, companies and services such as Uber, Instacart, Amazon, and even Starbucks are catering to our needs with unique programs and clever ways of thinking like a customer.
One example Tullman gave was Mastercard, and the ability to use facial recognition to pay for something instantly. No credit card or even Apple Pay required. If customers could pay for groceries, clothes, and other goods in the same way you pay for Uber and other “no-touch” interactions, it will save individuals time, and optimize processes for businesses.
From a customer service perspective, it’s no longer acceptable for brands to tell customers, “we’ll get back to you in 1-2 days,” Tullman says. Now, your business must provide on-demand answers and support. So much so that the expected time for a response (not necessarily an answer) is 3-5 minutes. Allowing customers to have that initial interaction (even if you automate the process), is a step in the right direction.
In fact, 3-5 minutes feels too long for some companies. Amazon, Tullman said, is thinking about new ways to ship items to individuals before they actually make a purchase. Amazon uses machine learning, data, and a specific metric loosely called “digital drooling” (also known as “cursor hover time” on a product page) to help with these types of forward-thinking decisions.
Whether your Starbucks order is waiting for you as you arrive, or your Target shopping list is curb-side as you pull up to the store, the accessibility to data, and the shift in consumerism, is combining more and more to make both businesses and customers incredibly happy.
KRUPALI PARMAR There is no denying that in the modern world, we are quite spoilt when it comes to technology. Many of us will even admit that it is something we simply can’t live without now. From speedy access to the internet on-the-go to the ability to instantly get in touch with almost anyone in the world by dialling just a few digits; recent technological developments have changed the way we live our lives. However, has digital technology changed the way we live completely for the better or is there a down side to having almost everything at our fingertips? What’s more – is it changing the way we live, think about and see the world? In the modern world, you cannot walk down the street, sit on a train or even eat at a restaurant without being surrounded by people with their eyes fixated on their smart phones, tablets and laptops. This isn’t surprising as according to recent figures, global active internet users now total 3.175 billion. What’s more, mobile users constitute half of the world population, with a huge 2 million smart phones being sold worldwide every single day. Of course, our phones are now a far cry from what they used to be. We’re now able to do more than just make a phone call. We check our emails, order our weekly food shopping, take photographs, listen to music, watch hours of videos; the list is endless!
IT sector has been in a growth rate over the past five years and is expected to grow year by year in the future. Many sectors are dependent on IT to develop their business and expand their revenue using IT and ITES. The growing rate of IT sector is notably fast and earning large revenue to the nation in one or other terms. IT sector has created additional jobs and thus reduces the unemployment growth rate. Digital sector shows very good future prospects and many companies have tied up with the foreign investors to develop the business in digital sector. This also offers wide job opportunity in India as well as in the foreign countries as well as within country. It is expected that the growth rate in digital sector will increase by 20 percent over the next decade. The Indian economy growth has been boosted with the revenue done by the digital sectors. But, some may include, that the growth rate may even go down as compared with the current situation, as major of the digital business depends upon the foreign clients. Once they stop the business or outsourcing to India, the digital sector will face a huge deflection. But the Indian companies are taking remedy steps to get this situation rid off. But considerably the growth rate won't go down, as many stock holders have invested in the digital sector and the digital companies are doing business internally and not fully dependent on the foreign clients. So, as far as the present situation, the digital sector will be booming in the near future and many job opportunities will help our nation to increase the revenue. Many people will be employed in a decent fashion and many other sectors too increase their business with the help of digital sector.
The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues. The industry has been largely driven by increasing digitisation and higher internet usage over the last decade. Internet has almost become a mainstream media for entertainment for most of the people. The Government of India has supported Media and Entertainment industry’s growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing FDI limit from 74 per cent to 100 per cent in cable and DTH satellite platforms, and granting industry status to the film industry for easy access to institutional finance. In 2020, after becoming non-invasive, VR will integrate into many facets of our life, from entertainment and education to work and exploration. Today, we’re on the brink of a new digital paradigm, where the capabilities of our technology are beginning to outstrip our own. Computers are deciding which products to stock on shelves, performing legal discovery and even winning game shows. They will soon be driving our cars and making medical diagnoses. No-Touch Interfaces We’ve gotten used to the idea that computers are machines that we operate with our hands. Just as we Gen Xers became comfortable with keyboards and mouses, Today’s millennial generation has learned to text at blazing speed. Each new iteration of technology has required new skills to use it proficiently. That’s why the new trend towards no-touch interfaces is so fundamentally different. From Microsoft’s Kinect to Apple’s Siri to Google’s Project Glass, we’re beginning to expect that computers adapt to us rather than the other way around. we can expect computer interfaces to become almost indistinguishable from humans in little more than a decade. 2. Native Content One emerging strategy is to develop original programming in order to attract and maintain a subscriber base. Netflix recently found success with their “House of Cards” series starring Kevin Spacey and Robin Wright. Amazon and Microsoft quickly announced their own forays into original content soon after. Interestingly, HBO, which pioneered the strategy, has been applying the trend in reverse. Their HBO GO app, which at the moment requires a cable subscription, could easily be untethered and become a direct competitor to Netflix. 3. Massively Online In the last decade, massively multiplayer online games such as World of Warcraft became all the rage. Rather than simply play against the computer, you could play with thousands of others in real time. The massively online trend has even invaded politics, with President Obama recently reaching out to ordinary voters through Ask Me Anything on Reddit and Google Hangouts 4. The Web of Things Probably the most pervasive trend is the Web of Things, where just about everything we interact with becomes a computable entity. Our homes, our cars and even objects on the street will interact with our smartphones and with each other, seamlessly. still, as computing ceases to be something we do seated at a desk and becomes a natural, normal way of interacting with our environment, there’s really no telling what the impact will be. 5. Consumer Driven Supercomputing Therein lies the next great challenge of computing. While we used to wait for our desktop computers to process our commands and then lingered for what seemed like an eternity for web pages to load, we now struggle with natural language interfaces that just can’t quite work like we’d like them to.
Digital sector shows very good future prospects and many companies have tied up with the foreign investors to develop the business in digital sector. This also offers wide job opportunity in India as well as in the foreign countries as well as within country. It is expected that the growth rate in digital sector will increase by 20 percent over the next decade. The Indian economy growth has been boosted with the revenue done by the digital sectors.
In the future, we can easily see an increase in geographical connectedness and mobile device use. Computers will become faster, even smaller, and more intuitive than ever. Life will start changing at a more rapid rate. Technology may squeeze out old jobs, but it will also create new ones. We may not be able to clearly see the effect those changes will have on our work and lives. Yet. Companies may not even see today how they will enact change tomorrow. One thing is for certain—as long as we can embrace change, the future remains full of possibility.
VR Will Be The Headline Story
Several millions of premium headsets (not just Google Cardboards) will be sold by major consumer electronics companies that have invested billions of dollars to create market demand. It will feel like the early days of the game console market. While gamer experiences will dominate VR, live action VR will also show promise as the language of VR story-telling develops.
The Market For Wearables And Digital Health Will Continue To Grow
The Apple Watch is just an early prototype for things to come. And, just imagine the resulting data and diagnostic possibilities for mobile, democratized healthcare. Those will come alive.
As we approach the midpoint of 2016, we're witnessing a growth in 'smarter content' – tailored not just to its audience but also to the form and function of the device it's consumed on. This content is set to engage users wherever they are and whatever the device they're using, with relevant, high quality content experiences.Each media outlet will have its own channel within the News app and users will be able to search and 'favourite' different topics and publications.
The more users interact with News, the more it learns about them.We can be sure that the new emerging technologies and their hosted content will transport the wearer into whole other worlds where interaction with surroundings will be possible in a realistic and exciting way.With platforms and publishers continuing to develop smarter content and look at new ways to both monetise and personalise content, and technologies continuing to evolve rapidly, we are certain that the not-so-distant future will look very different to how we consume content in 2016.But while it's hard not to get caught up in the excitement of every new development and gadget, brands need to remember to put their audience at the heart of their content, keeping in mind which channels they are adopting and continuing to reach them on platforms that are relevant to them.
So the economy growth will also increase by the way of digital technology.
Varun Pareek While it’s a common tendency to assume things will remain the same, it never that way — especially in the digital marketing space. Paying attention to all of the following trends will help prepare your company to connect with consumers through the mediums and channels they’ll prefer most in the coming year.
Attribution Becomes More Important
If I could make one recommendation for your marketing activities, it would be to get a decent multi-touch attribution system in place. If all you’re using is the data provided by Google Adwords (which uses last touch attribution modeling), you’re missing out on valuable data.
Suppose a prospect clicks on one of your Facebook ads from his work computer and spends hours browsing your site, only to go home, click one of your Adwords ads and make the purchase. Only the Adwords ad will get credit for the conversion, driving up your customer acquisition costs and failing to validate your Facebook ad with at least partial credit for the sale.
Multi-touch attribution modeling isn’t the easiest thing in the world to understand, but programs like Convertro are making it easier.
(There will be) a shift from talking at the world to making the world talk. People don’t necessarily want to be marketed to, so brands should look to create engagement and conversations at every consumer touch point. Rise of video and video sharing. With the rise of mobile, video is in high demand because people love visual storytelling. This includes short form, long form, snippets, streaming, etc. This shift in consumption shatters some of the conventional marketing models. Brands will become more nimble and will see creative and digital agencies morphing into one as ideas need to be cohesively executed across all channels simultaneously. Content will need to be produced more quickly and efficiently which has big implications for the traditional agency/brand relationship. Most branded content will come from consumers. User generated content will far exceed branded content and brands need to embrace this and accept they aren’t in complete control of their own brand. As such, it’s imperative that brands create a strong identity in the minds and hearts of consumers. The most important ingredient in all of this is authenticity. We are lucky we have passionate fans that do wonderful things like create dresses out of sauce packets—now that is true passion! Connected everything: homes, TVs, cars, jet engines, locomotives, wearables, lights. As marketers, pay particular attention to TV, as the web starts to power your remote control, look for more new players with high-quality content. Many of the hottest new media apps will help filter the clutter. By either evaporating or simplifying communication down to a "Yo," brands will need to behave in a similar manner in these places to stay relevant. Owning your audience. In a world filled with incredible new tools to cultivate community, customers, consumers, and fans are more accessible than ever. Look for more direct conversations.
Technology moves upstream. If you look at how technology has moved through marketing, it started at the edge (distribution of marketing assets) and has continued to move closer and closer to the actual planning and development of marketing itself. Over the next five years we’ll see technology complete this transition and become a part of the core fabric of marketing itself. Doing good will be good for business. People will reward brands who do good, and punish the ones who don’t. Brand citizenship will move from a defensive, corporate affairs function to a marketing function that drives transactions at scale and creates advantages for companies in the talent wars. Mobile Internet in the developing world: Mobile has been in every one of these lists for two decades. And always correctly so. The next wave will matter. Because mobile web access will change the lives of billions of people over the next five years.
Probably the most pervasive trend is the Web of Things, where just about everything we interact with becomes a computable entity. Our homes, our cars and even objects on the street will interact with our smartphones and with each other, seamlessly. still, as computing ceases to be something we do seated at a desk and becomes a natural, normal way of interacting with our environment, there’s really no telling what the impact will be. Consumer Driven Supercomputing Therein lies the next great challenge of computing. While we used to wait for our desktop computers to process our commands and then lingered for what seemed like an eternity for web pages to load, we now struggle with natural language interfaces that just can’t quite work like we’d like them to. The Future of Technology Brands: It is clear that technology and what we do with it is transforming our experience with the world. The technology experience is one that envelopes and enhances our emotions and our senses. Brands have to move beyond features into the experiential world. They will need to offer transformations; they must look beyond enhancing ability to maximizing human potential. Pine and Gilmore’s dimensions of the Experience Economy – entertainment, esthetics, escapism and education - provide significant pointers towards what it will take. Connected everything: homes, TVs, cars, jet engines, locomotives, wearables, lights. As marketers, pay particular attention to TV, as the web starts to power your remote control, look for more new players with high-quality content. Many of the hottest new media apps will help filter the clutter. By either evaporating or simplifying communication down to a "Yo," brands will need to behave in a similar manner in these places to stay relevant.
Shrutika sawant FYPGDM Today’s digital devices demand our constant attention, completely changing the ways we interact, advertise, work, entertain, gain knowledge, conduct business, create, communicate and so much more. Culturally, digital has changed the way we identify with one another and form communities. While 20th century consumers bonded in tight-knit neighborhoods, today’s target demographics gather together in far-flung global communities. They can easily gather in chat rooms, YouTube communities, and online forums to share personal stories or provide advice. Business managers will need to do more to ferret out these new communities in order to find advocates and influencers who can help them build a brand message. as the technogly building up. within next 5year everything will be accordingly technology.
Looking out to 2025, we can see the outlines of a transformation in communications that will be equally profound: we will be marketing to machines, receiving messages from our bodies, and reinventing how we communicate, collaborate, persuade, and build relationships in a hyperconnected and distributed world where everything is becoming media. Users are moving away from desktop and toward mobile. Social media referrals are overtaking search. Consumers are cutting their cords and saying goodbye to traditional pay-TV. Messaging apps are threatening email. And smart devices are starting to connect everything around us. These changes in trends can disrupt our businesses, our portfolios, and even our lives. Digital media consumption is growing. Everything else is shrinking. Video, music, and digital “print” subscriptions are climbing fast. Native digital advertising will continue to thrive. The existential crisis of ad blocking will resolve itself — but be careful what you wish for. The next big platform will not be smart glasses, smart cars or virtual reality. TV networks will soon feel newspapers’ pain. Power and wealth will be more concentrated than ever and much more. There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The disruption reveals itself in the fast growth of newer content brands like Refinery29 and Vice, the increased use of technologies like Outbrain and Taboola to drive traffic, and the growth of programmatic approaches to advertising revenue. The more strategic opportunity is to enable humans to do what they do best and leverage technology to drive processes that are best served either by highly repeatable algorithmic tasks or by analytical complexity that surpasses the capacity of the human brain. If we draw the line carefully between these complementary approaches, we can unleash the talent in our organizations and apply humans to areas of growth and competitive differentiation.
In the next five years there is going to be change in innovation and technology for people to get technosavy the word CHANGE & TRUST in technology has taken over part our self in a very quick way and most of that is pretty positive and other once inn situations are where we can really tryst technology .Talking about technology v/s humanity there is Exponential change the fast growing technology like paper less offices, self-driving cars and various such apps that can make your work faster and simpler. Science friction becomes since facts .We are entering and era where ``impossible “increasingly becomes ``doable”. We are becoming GOD we become like super humans using technology .We are doing things all of sudden that was impossible to do. Artificial intelligence would name it would say television business is a great example like if your 30yearsold today your kids will not know the television that I have seen as BOX its all how we see media could be in any screen in bathroom, in car many kids will not even know how to drive car without kludge so one of the key points here is HUMANITY & TECHNOLOGY ARE CONVERGING
Name- Yash Thakur (FY PGDM)
ReplyDelete1-Broadly, all technology will eventually fall into two categories: network, and interface. One will connect devices, the other will connect a device with a human:
Much of what we can do with technology has, quite obviously, been enabled by networks. Online social networks are simply human activities that ride on technical communications infrastructures of wires and chips. And wireless communications is ramping up our ability to connect.
2-Technology will enable diverse cultures to collaborate more efficiently, in every sphere. It will bring people and organizations together, closer:
The promise is enticing: get workers together online to solve problems faster and become more responsive to customer needs. Collaborative tools such as Microsoft Live Meeting, Lotus SameTime, SharePoint, Groove, TeamThink and Team Direction make it easy to coordinate large groups by enabling members to post questions, work jointly on documents, schedule meetings and track progress towards goals.
3-As opposed to the ‘first wave’ of technology adoption when men were the early adopters, the ‘second wave’ will see women adopting and using technology earlier. The gap between the two genders in technology adoption will reduce; however their motivations for adoption will be quite different:
Advertising for mobile handsets exhibits a sensitivity towards gender differences. Models targeted at women focus on the end-use (using words such as clique and gossip – in the Motorola ads below), whereas those targete d at men carry greater technical information, and are indicative of their symbolic value (as the Motorola ‘Jetsetmoto’ does).
4-The creators of future technology products and brands will no longer be engineers / scientists but people and teams with multidisciplinary skills. An engineer-doctor; or a psychologist-engineer; an artist-engineer and so on.
5-People will increasingly look for and find ways to ‘get inside’ technology. It will no longer be that ‘black box’, and technology brands will be built not on ‘features’ but on the basis of how ‘human’ and ‘soft’ they appear to be. In that sense they will assume dimensions that have emotional underpinnings.
6-Technology will be a potent tool in the hands of the powerless, as they will find surprising uses for it; it will bridge the rich-poor gap in surprising ways.
7-Technology, particularly information technology, will bring in more transparency & accountability in society.
The Future of Technology Brands:
It is clear that technology and what we do with it is transforming our experience with the world. The technology experience is one that envelopes and enhances our emotions and our senses.
Brands have to move beyond features into the experiential world. They will need to offer transformations; they must look beyond enhancing ability to maximizing human potential. Pine and Gilmore’s dimensions of the Experience Economy – entertainment, esthetics, escapism and education - provide significant pointers towards what it will take.
Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to—or perhaps influence?—these new developments will also change in ways we can't fully imagine now. But if anyone can offer a credible forecast for the near-future trends that will change the way brands connect with people, and the way creative companies will work in the next few years, it's the people who are most influencing the ad and marketing world right now.
ReplyDeleteInnovators behind some of the companies on this year's Most Innovative Companies in Advertising/Marketing list, representing key constituencies in the ad landscape—creative agencies, brands, marketing technology startups, and media platforms—for five predictions for the next five years.
While some of their answers spoke to now-familiar trends—the continued growth of mobile and its attendant impact on brand messaging, the continued rise of video and virtual reality, the need for brands to work on a timeline that matches culture, not ad campaigns—their predictions touched on a much wider range of topics, from the shrinking of the product development cycle to data and the place of technology in the marketing continuum (and even a prediction that the banner will work!). That range of topics, in itself, speaks to one, overall, very safe prediction."The complexity of modern marketing is only going to keep increasing."
Simply put, time matters. Time is the scarcest thing we have, and we must admit that we can’t do everything we need to get done. Once we realize this, companies and services such as Uber, Instacart, Amazon, and even Starbucks are catering to our needs with unique programs and clever ways of thinking like a customer.
ReplyDeleteOne example Tullman gave was Mastercard, and the ability to use facial recognition to pay for something instantly. No credit card or even Apple Pay required. If customers could pay for groceries, clothes, and other goods in the same way you pay for Uber and other “no-touch” interactions, it will save individuals time, and optimize processes for businesses.
From a customer service perspective, it’s no longer acceptable for brands to tell customers, “we’ll get back to you in 1-2 days,” Tullman says. Now, your business must provide on-demand answers and support. So much so that the expected time for a response (not necessarily an answer) is 3-5 minutes. Allowing customers to have that initial interaction (even if you automate the process), is a step in the right direction.
In fact, 3-5 minutes feels too long for some companies. Amazon, Tullman said, is thinking about new ways to ship items to individuals before they actually make a purchase. Amazon uses machine learning, data, and a specific metric loosely called “digital drooling” (also known as “cursor hover time” on a product page) to help with these types of forward-thinking decisions.
Whether your Starbucks order is waiting for you as you arrive, or your Target shopping list is curb-side as you pull up to the store, the accessibility to data, and the shift in consumerism, is combining more and more to make both businesses and customers incredibly happy.
KRUPALI PARMAR
ReplyDeleteThere is no denying that in the modern world, we are quite spoilt when it comes to technology. Many of us will even admit that it is something we simply can’t live without now.
From speedy access to the internet on-the-go to the ability to instantly get in touch with almost anyone in the world by dialling just a few digits; recent technological developments have changed the way we live our lives.
However, has digital technology changed the way we live completely for the better or is there a down side to having almost everything at our fingertips? What’s more – is it changing the way we live, think about and see the world?
In the modern world, you cannot walk down the street, sit on a train or even eat at a restaurant without being surrounded by people with their eyes fixated on their smart phones, tablets and laptops. This isn’t surprising as according to recent figures, global active internet users now total 3.175 billion. What’s more, mobile users constitute half of the world population, with a huge 2 million smart phones being sold worldwide every single day.
Of course, our phones are now a far cry from what they used to be. We’re now able to do more than just make a phone call. We check our emails, order our weekly food shopping, take photographs, listen to music, watch hours of videos; the list is endless!
This comment has been removed by the author.
ReplyDeleteIT sector has been in a growth rate over the past five years and is expected to grow year by year in the future. Many sectors are dependent on IT to develop their business and expand their revenue using IT and ITES. The growing rate of IT sector is notably fast and earning large revenue to the nation in one or other terms. IT sector has created additional jobs and thus reduces the unemployment growth rate.
ReplyDeleteDigital sector shows very good future prospects and many companies have tied up with the foreign investors to develop the business in digital sector. This also offers wide job opportunity in India as well as in the foreign countries as well as within country. It is expected that the growth rate in digital sector will increase by 20 percent over the next decade. The Indian economy growth has been boosted with the revenue done by the digital sectors. But, some may include, that the growth rate may even go down as compared with the current situation, as major of the digital business depends upon the foreign clients. Once they stop the business or outsourcing to India, the digital sector will face a huge deflection. But the Indian companies are taking remedy steps to get this situation rid off. But considerably the growth rate won't go down, as many stock holders have invested in the digital sector and the digital companies are doing business internally and not fully dependent on the foreign clients. So, as far as the present situation, the digital sector will be booming in the near future and many job opportunities will help our nation to increase the revenue. Many people will be employed in a decent fashion and many other sectors too increase their business with the help of digital sector.
This comment has been removed by the author.
ReplyDeleteThe Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues.
ReplyDeleteThe industry has been largely driven by increasing digitisation and higher internet usage over the last decade. Internet has almost become a mainstream media for entertainment for most of the people.
The Government of India has supported Media and Entertainment industry’s growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing FDI limit from 74 per cent to 100 per cent in cable and DTH satellite platforms, and granting industry status to the film industry for easy access to institutional finance.
In 2020, after becoming non-invasive, VR will integrate into many facets of our life, from entertainment and education to work and exploration.
Today, we’re on the brink of a new digital paradigm, where the capabilities of our technology are beginning to outstrip our own. Computers are deciding which products to stock on shelves, performing legal discovery and even winning game shows. They will soon be driving our cars and making medical diagnoses.
No-Touch Interfaces
We’ve gotten used to the idea that computers are machines that we operate with our hands. Just as we Gen Xers became comfortable with keyboards and mouses, Today’s millennial generation has learned to text at blazing speed. Each new iteration of technology has required new skills to use it proficiently.
That’s why the new trend towards no-touch interfaces is so fundamentally different. From Microsoft’s Kinect to Apple’s Siri to Google’s Project Glass, we’re beginning to expect that computers adapt to us rather than the other way around. we can expect computer interfaces to become almost indistinguishable from humans in little more than a decade.
2. Native Content
One emerging strategy is to develop original programming in order to attract and maintain a subscriber base. Netflix recently found success with their “House of Cards” series starring Kevin Spacey and Robin Wright. Amazon and Microsoft quickly announced their own forays into original content soon after.
Interestingly, HBO, which pioneered the strategy, has been applying the trend in reverse. Their HBO GO app, which at the moment requires a cable subscription, could easily be untethered and become a direct competitor to Netflix.
3. Massively Online
In the last decade, massively multiplayer online games such as World of Warcraft became all the rage. Rather than simply play against the computer, you could play with thousands of others in real time.
The massively online trend has even invaded politics, with President Obama recently reaching out to ordinary voters through Ask Me Anything on Reddit and Google Hangouts
4. The Web of Things
Probably the most pervasive trend is the Web of Things, where just about everything we interact with becomes a computable entity. Our homes, our cars and even objects on the street will interact with our smartphones and with each other, seamlessly. still, as computing ceases to be something we do seated at a desk and becomes a natural, normal way of interacting with our environment, there’s really no telling what the impact will be.
5. Consumer Driven Supercomputing
Therein lies the next great challenge of computing. While we used to wait for our desktop computers to process our commands and then lingered for what seemed like an eternity for web pages to load, we now struggle with natural language interfaces that just can’t quite work like we’d like them to.
Digital sector shows very good future prospects and many companies have tied up with the foreign investors to develop the business in digital sector. This also offers wide job opportunity in India as well as in the foreign countries as well as within country. It is expected that the growth rate in digital sector will increase by 20 percent over the next decade. The Indian economy growth has been boosted with the revenue done by the digital sectors.
ReplyDeleteRuchi Bhatia (FY PGDM)
ReplyDeletePreparing For A Future Of Change
In the future, we can easily see an increase in geographical connectedness and mobile device use. Computers will become faster, even smaller, and more intuitive than ever. Life will start changing at a more rapid rate. Technology may squeeze out old jobs, but it will also create new ones.
We may not be able to clearly see the effect those changes will have on our work and lives. Yet. Companies may not even see today how they will enact change tomorrow. One thing is for certain—as long as we can embrace change, the future remains full of possibility.
VR Will Be The Headline Story
Several millions of premium headsets (not just Google Cardboards) will be sold by major consumer electronics companies that have invested billions of dollars to create market demand. It will feel like the early days of the game console market. While gamer experiences will dominate VR, live action VR will also show promise as the language of VR story-telling develops.
The Market For Wearables And Digital Health Will Continue To Grow
The Apple Watch is just an early prototype for things to come. And, just imagine the resulting data and diagnostic possibilities for mobile, democratized healthcare. Those will come alive.
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ReplyDeleteAs we approach the midpoint of 2016, we're witnessing a growth in 'smarter content' – tailored not just to its audience but also to the form and function of the device it's consumed on. This content is set to engage users wherever they are and whatever the device they're using, with relevant, high quality content experiences.Each media outlet will have its own channel within the News app and users will be able to search and 'favourite' different topics and publications.
ReplyDeleteThe more users interact with News, the more it learns about them.We can be sure that the new emerging technologies and their hosted content will transport the wearer into whole other worlds where interaction with surroundings will be possible in a realistic and exciting way.With platforms and publishers continuing to develop smarter content and look at new ways to both monetise and personalise content, and technologies continuing to evolve rapidly, we are certain that the not-so-distant future will look very different to how we consume content in 2016.But while it's hard not to get caught up in the excitement of every new development and gadget, brands need to remember to put their audience at the heart of their content, keeping in mind which channels they are adopting and continuing to reach them on platforms that are relevant to them.
So the economy growth will also increase by the way of digital technology.
Varun Pareek
ReplyDeleteWhile it’s a common tendency to assume things will remain the same, it never that way — especially in the digital marketing space. Paying attention to all of the following trends will help prepare your company to connect with consumers through the mediums and channels they’ll prefer most in the coming year.
Attribution Becomes More Important
If I could make one recommendation for your marketing activities, it would be to get a decent multi-touch attribution system in place. If all you’re using is the data provided by Google Adwords (which uses last touch attribution modeling), you’re missing out on valuable data.
Suppose a prospect clicks on one of your Facebook ads from his work computer and spends hours browsing your site, only to go home, click one of your Adwords ads and make the purchase. Only the Adwords ad will get credit for the conversion, driving up your customer acquisition costs and failing to validate your Facebook ad with at least partial credit for the sale.
Multi-touch attribution modeling isn’t the easiest thing in the world to understand, but programs like Convertro are making it easier.
Samruddhee J. Naik Roll No.-37 FYPGDM
ReplyDelete(There will be) a shift from talking at the world to making the world talk. People don’t necessarily want to be marketed to, so brands should look to create engagement and conversations at every consumer touch point.
Rise of video and video sharing. With the rise of mobile, video is in high demand because people love visual storytelling. This includes short form, long form, snippets, streaming, etc. This shift in consumption shatters some of the conventional marketing models. Brands will become more nimble and will see creative and digital agencies morphing into one as ideas need to be cohesively executed across all channels simultaneously. Content will need to be produced more quickly and efficiently which has big implications for the traditional agency/brand relationship.
Most branded content will come from consumers. User generated content will far exceed branded content and brands need to embrace this and accept they aren’t in complete control of their own brand. As such, it’s imperative that brands create a strong identity in the minds and hearts of consumers. The most important ingredient in all of this is authenticity. We are lucky we have passionate fans that do wonderful things like create dresses out of sauce packets—now that is true passion!
Connected everything: homes, TVs, cars, jet engines, locomotives, wearables, lights. As marketers, pay particular attention to TV, as the web starts to power your remote control, look for more new players with high-quality content.
Many of the hottest new media apps will help filter the clutter. By either evaporating or simplifying communication down to a "Yo," brands will need to behave in a similar manner in these places to stay relevant.
Owning your audience. In a world filled with incredible new tools to cultivate community, customers, consumers, and fans are more accessible than ever. Look for more direct conversations.
Technology moves upstream. If you look at how technology has moved through marketing, it started at the edge (distribution of marketing assets) and has continued to move closer and closer to the actual planning and development of marketing itself. Over the next five years we’ll see technology complete this transition and become a part of the core fabric of marketing itself.
Doing good will be good for business. People will reward brands who do good, and punish the ones who don’t. Brand citizenship will move from a defensive, corporate affairs function to a marketing function that drives transactions at scale and creates advantages for companies in the talent wars.
Mobile Internet in the developing world: Mobile has been in every one of these lists for two decades. And always correctly so. The next wave will matter. Because mobile web access will change the lives of billions of people over the next five years.
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ReplyDeleteProbably the most pervasive trend is the Web of Things, where just about everything we interact with becomes a computable entity. Our homes, our cars and even objects on the street will interact with our smartphones and with each other, seamlessly. still, as computing ceases to be something we do seated at a desk and becomes a natural, normal way of interacting with our environment, there’s really no telling what the impact will be.
ReplyDeleteConsumer Driven Supercomputing
Therein lies the next great challenge of computing. While we used to wait for our desktop computers to process our commands and then lingered for what seemed like an eternity for web pages to load, we now struggle with natural language interfaces that just can’t quite work like we’d like them to.
The Future of Technology Brands:
It is clear that technology and what we do with it is transforming our experience with the world. The technology experience is one that envelopes and enhances our emotions and our senses.
Brands have to move beyond features into the experiential world. They will need to offer transformations; they must look beyond enhancing ability to maximizing human potential. Pine and Gilmore’s dimensions of the Experience Economy – entertainment, esthetics, escapism and education - provide significant pointers towards what it will take.
Connected everything: homes, TVs, cars, jet engines, locomotives, wearables, lights. As marketers, pay particular attention to TV, as the web starts to power your remote control, look for more new players with high-quality content.
Many of the hottest new media apps will help filter the clutter. By either evaporating or simplifying communication down to a "Yo," brands will need to behave in a similar manner in these places to stay relevant.
Shrutika sawant FYPGDM
ReplyDeleteToday’s digital devices demand our constant attention, completely changing the ways we interact, advertise, work, entertain, gain knowledge, conduct business, create, communicate and so much more.
Culturally, digital has changed the way we identify with one another and form communities. While 20th century consumers bonded in tight-knit neighborhoods, today’s target demographics gather together in far-flung global communities. They can easily gather in chat rooms, YouTube communities, and online forums to share personal stories or provide advice. Business managers will need to do more to ferret out these new communities in order to find advocates and influencers who can help them build a brand message. as the technogly building up. within next 5year everything will be accordingly technology.
Sejal Vageria (FYPGDM)
ReplyDeleteLooking out to 2025, we can see the outlines of a transformation in communications that will be equally profound: we will be marketing to machines, receiving messages from our bodies, and reinventing how we communicate, collaborate, persuade, and build relationships in a hyperconnected and distributed world where everything is becoming media.
Users are moving away from desktop and toward mobile. Social media referrals are overtaking search. Consumers are cutting their cords and saying goodbye to traditional pay-TV. Messaging apps are threatening email. And smart devices are starting to connect everything around us. These changes in trends can disrupt our businesses, our portfolios, and even our lives.
Digital media consumption is growing. Everything else is shrinking. Video, music, and digital “print” subscriptions are climbing fast. Native digital advertising will continue to thrive. The existential crisis of ad blocking will resolve itself — but be careful what you wish for. The next big platform will not be smart glasses, smart cars or virtual reality. TV networks will soon feel newspapers’ pain. Power and wealth will be more concentrated than ever and much more.
There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The disruption reveals itself in the fast growth of newer content brands like Refinery29 and Vice, the increased use of technologies like Outbrain and Taboola to drive traffic, and the growth of programmatic approaches to advertising revenue.
The more strategic opportunity is to enable humans to do what they do best and leverage technology to drive processes that are best served either by highly repeatable algorithmic tasks or by analytical complexity that surpasses the capacity of the human brain. If we draw the line carefully between these complementary approaches, we can unleash the talent in our organizations and apply humans to areas of growth and competitive differentiation.
In the next five years there is going to be change in innovation and technology for people to get technosavy the word CHANGE & TRUST in technology has taken over part our self in a very quick way and most of that is pretty positive and other once inn situations are where we can really tryst technology .Talking about technology v/s humanity there is Exponential change the fast growing technology like paper less offices, self-driving cars and various such apps that can make your work faster and simpler. Science friction becomes since facts .We are entering and era where ``impossible “increasingly becomes ``doable”. We are becoming GOD we become like super humans using technology .We are doing things all of sudden that was impossible to do. Artificial intelligence would name it would say television business is a great example like if your 30yearsold today your kids will not know the television that I have seen as BOX its all how we see media could be in any screen in bathroom, in car many kids will not even know how to drive car without kludge so one of the key points here is HUMANITY & TECHNOLOGY ARE CONVERGING
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